Easter treats up by 28 per cent–but here’s how to save without sacrificing fun!

Easter is just around the corner, and while you're looking forward to indulging in your favourite treats, be prepared for some unexpected price hikes.

New data shows that many of the classic Easter goodies have seen a significant increase in cost compared to last year.

With some price tags climbing up to 28 per cent, it’s clear that shoppers will need to keep a close eye on their baskets this season.


This year, shoppers will have to dig deeper into their wallets to enjoy their favourite Easter goodies.

New data from Compare the Market revealed that the cost of popular Easter treats and snacks had risen by around 10 per cent compared to 2024.

The comparison website checked the prices of 15 Easter favourites, including chocolate bunnies, eggs, seafood, hot cross buns, and soft drinks, and compared them to last year's prices.


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Easter treat prices surge by 10 per cent in 2025. Image source: Pexels/George Dolgikh


The total cost of the 15 items came to $211.30 this year, up from $192.70 in 2024.

Shoppers will find some of the biggest price hikes with the 200g Lindt Easter Gold Bunny, which saw a $4 increase (28.5 per cent), and Cadbury chocolate Easter bunnies, which rose by $2 (20 per cent).

The Humpty chocolate egg went up by $1.50 (18 per cent), and brioche fruit hot cross buns saw an 80-cent rise (16 per cent).

While many items were more expensive this year, there were two exceptions: the Darrell Lea Easter Bilby and Woolworths' Easter Mini Dessert Selection, both of which remained the same price as in 2024.


No item in the comparison was cheaper than last year.

Sarah Orr from Compare the Market pointed out that many parents would be frustrated by the rising prices of Easter treats while trying to manage other price pressures.

'There's not going to be a lot of wriggle room in the budget this Easter with price tags on some popular treats jumping up to 28 per cent,' Orr said.

She also noted that while small increases here and there may seem insignificant, they quickly add up at the checkout.

The average Aussie was spending $212 a week on groceries in March, which was about $21 or 11 per cent more than they were spending earlier in 2024.


Orr explained that chocolate prices had been driven up due to production issues and supply shortages around cocoa.

'But when the difference between brands can be so significant, it's still worth hunting for a better deal,' she said.

Orr recommended shoppers keep an eye out for better-value options, particularly by trying home brands or lesser-known labels, which could still taste great without the hefty price tag.

She also suggested that people check the unit price on products, which is displayed in smaller print, to ensure they're getting the best deal.


Additionally, some insurance companies, energy retailers, and even roadside assistance programs offer discounts that could help shoppers save.

'Check and see what perks may be hiding right under your nose,' Orr said.

In a previous story, we explored how supermarkets are using familiar pricing tricks to catch shoppers off guard this Easter.

These tactics are raising eyebrows, with many feeling frustrated by the sudden price hikes.

To find out why shoppers are outraged, be sure to read the full story.

Key Takeaways

  • Easter treat prices have increased by up to 28 per cent this year.
  • The total cost for 15 Easter items rose from $192.70 to $211.30.
  • Chocolate prices have been affected by cocoa production issues and supply shortages.
  • Shoppers are advised to look for better-value options and check unit prices for savings.

With prices on the rise, will you be adjusting your Easter shopping list this year? Share your thoughts in the comments!
 
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Chocolate and other Easter items are not essentials so people finding it tough in this cost of living crisis should probably avoid these not that I am telling them what to do and spend their money wisely on othe4 specials thatvwill feed them for longer with their daily meals. We don't all get caught up in the hype.
 
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I agree fully that priorities are need with spending - essentials first and just a couple of smaller treats for the very young (size won’t be such a drama with littlies) & an explanation to the older ones as to why their treats are smaller this year. Pampering leads to tantrums and bad behaviour later in life!
 
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Reactions: Jo Piper3
Chocolate and other Easter items are not essentials so people finding it tough in this cost of living crisis should probably avoid these not that I am telling them what to do and spend their money wisely on othe4 specials thatvwill feed them for longer with their daily meals. We don't all get caught up in the hype.
agree.
 
If you check the 100g cost by weight. Get yourself a nice block of chocolate and paint a bunny on it
 
I agree fully that priorities are need with spending - essentials first and just a couple of smaller treats for the very young (size won’t be such a drama with littlies) & an explanation to the older ones as to why their treats are smaller this year. Pampering leads to tantrums and bad behaviour later in life!
Oops! That should have read … “priorities are needed with spending”.
 

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