This popular treat is making everyone want to skip Easter—see if it will make YOU want to skip it too

Easter is always a special time—kids running around looking for eggs hidden in the garden, family gatherings, and indulging in the sweet delights of various treats.

However, this year, Australians might be in for a bit of sticker shock when they go to pick up their traditional Easter treats. The cost of living has been on the rise, and it seems that even our beloved chocolate hasn't been spared from the clutches of inflation.


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A viral social media image showing a 1kg Lindt chocolate bunny priced at $120 shocked Australian consumers. Credit: Reddit


An image circulating on social media has left many Australians with their jaws ajar and their wallets firmly closed.

A social media user from Melbourne shared a photo of a Lindt chocolate bunny with a price tag that could make anyone hop away in disbelief. The bunny isn't your average Easter treat; it's a massive 1kg confection with a hefty price of $120.

'Inflation cometh to chocolate. Complete with security tag!!! #freethebunny,’ the post said.

Commenters were shocked by the price of the bunny, which retails for $135 on the Lindt website and $170 at Myer.

'Who on earth is buying these?' asked one user, echoing the sentiments of many, while another inquired, 'Wait... $120 for a kilo? Am I reading that right?'

The conversation quickly turned to the practicality of such a purchase, with many pointing out that smaller, more affordable chocolate options would provide better value.

For instance, a 100g block of Lindt chocolate typically sells for around $6–7 at supermarkets.

One astute observer noted, 'I looked it up and every shop around is selling the 1kg bun for $120–$130. Which is weird because the 100g ones are like, $8, so it’s cheaper to buy 10 of those than 1 of these?'

Another compared the cost to Whittaker's chocolate, where four 250g blocks would cost about $32, making the purchase of the 1kg bunny seem like an act of financial folly.

The conversation reflects a broader concern among some Australians, who are often on fixed incomes and must be particularly mindful of their spending. With the cost of essentials rising, splurging on a luxury item like a giant chocolate bunny may seem out of reach or imprudent. It's a stark reminder that the days of carefree Easter chocolate shopping are behind us, and now we must navigate the holiday with a more budget-conscious mindset.

So what can you do to make sure the Easter Bunny doesn't take a bite out of your budget? Here are a few tips:

1. Shop smart

Don't just rely on the big Easter displays. Check your local supermarket and pharmacy catalogues weekly in the lead-up to Easter. Many stores lower prices on chocolate as the holiday draws near to clear stock.

Many stores heavily discount remaining Easter chocolates the day after Easter, or even the afternoon of. If you're not gifting them immediately and can store them properly, this is a fantastic way to save for next year or simply enjoy a post-holiday treat for a fraction of the cost.

2. Buy in bulk

Instead of one large, expensive novelty item, consider purchasing multipacks of smaller, individually wrapped chocolates. This way, you can create a variety of treats for everyone without breaking the bank.

If you're hosting a large gathering, bulk-buying smaller chocolates allows you to create personalised treat bags or baskets, ensuring everyone gets a fair share.

3. Make DIY Easter treats

You can melt down inexpensive chocolate and create your chocolate bark with toppings like sprinkles, nuts, or dried fruit. It's a fun and customisable option. Another option would be to bake Easter-themed cookies, cupcakes, or even a simple cake. It's a delicious and budget-friendly way to add a personal touch to your celebrations.

You could also involve the kids or grandkids in the baking process. It's a great way to create memories, teach them about cooking, and add to the Easter festivities.

In the end, while the shock of a $120 chocolate bunny might be enough to make some of us consider skipping Easter altogether, it's also an opportunity to rethink our traditions and find new ways to celebrate that are both meaningful and mindful of our finances.
Key Takeaways

  • The cost of living and inflation have affected the price of traditional Easter treats, including chocolate.
  • A viral image on social media showed a 1kg Lindt chocolate bunny priced at $120, causing outrage among Australian consumers.
  • Consumers are encouraged to shop smart by checking for discounts and buying in bulk to save money on Easter chocolate.
  • DIY Easter treats and budget-friendly alternatives are suggested as ways to celebrate Easter without overspending.
We’d love to hear from you—will you buy this chocolate Easter bunny? How are you planning to celebrate Easter without overspending? Share your thoughts and tips in the comments below!
 
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Lindt chocolate is one of the nicest chocolates and you would have to buy 10 blocks of Lindt chocolate @ $7-$8 to make this then you would have to buy a chocolate mould which aren't cheap and the time to make and set this monster bunny would be a few hours. So if you consider all of that, it's not a bad price. But would I buy it? No way
 
Another absolute bullshit headline!

This popular treat is making everyone want to skip Easter—​

What utter rubbish…
Lindt has always had it’s expensive range and if you can’t afford it don’t buy it!!

If you want nice chocolate at a cheap price go to Aldi or the Reject shop.
Reject shop is selling bigger Red Tulip Bunnies than the smaller Cadbury’s ones from Cole’s or Woolworths.

But to say

This popular treat is making everyone want to skip Easter—​

is total utter bullshit!
 
Would I pay $120 dollars for one rabbit, the answer is no, I have been watching the pricing of different easter chocolates and have been getting some when I see something that is reasonable. I am not buying as many this year as we don't really need a lot of chocolate. However having said that I am finding alternative things to give as Easter gifts that are not made of Chocolate.
 
Don't worry about it, there'll still be the posers and social wanna-bes who'll buy it. All it needs is for some "influencer" to spruik it and sales will go up dramatically.
 
Lindt chocolate is one of the nicest chocolates and you would have to buy 10 blocks of Lindt chocolate @ $7-$8 to make this then you would have to buy a chocolate mould which aren't cheap and the time to make and set this monster bunny would be a few hours. So if you consider all of that, it's not a bad price. But would I buy it? No way
I think the point is,why would you bother, just eat the chocolate bars. It tastes the same.
 
All Easter Chocolates are a rip-off.
When our daughter was little, we would buy her a small chocolate bunny & an Easter item of clothing…. bunny pyjamas, a jumper with a bunny on it etc.
She hardly ever ate the chocolates but loved her clothing.
And…. some parents go overboard with chocolates…not thinking of the impact it has on their teeth down the track.
Our daughter now has 2 children of her own, & she has followed us by doing the same thing we did for her.
We have never advised her in any way with her children but it makes us (as parents) feel we did something she is comfortable with.
Whenever we did the Easter Egg Hunts, she would give most of the eggs she found to her friends.
 
Perhaps instead of being slaves to commercialisation of expensive Easter treats, we could get back to the proper meaning of Easter. The crucifixion death of Jesus and his rising from the dead. Easter should be a weekend of remembering and honouring that crucifixion and then renewal and celebration on Easter Sunday. This can all be done without breaking the budget on overpriced commercialised treats. Without sounding like a religous zealot, remember, that just like Christmas, Jesus is the reason for the season..😁
 
Maybe look at the family groups that have a family get together as at Christmas - Grannans birthday or Easter at one moment all of family enjoy a piece of same chocolate - family all together all the same
and what's money today - you cannot take it with you
 
I’m really lashing out this year & have bought small size Lindt Easter bunnies for my husband, brother & myself, I couldn’t possibly have Easter without chocolate, though I sent my son a fancy picnic rug that can double as a wrap around blanket if his girlfriend gets cold. I managed to get it on sale so was rather pleased with myself.
 
All Easter Chocolates are a rip-off.
When our daughter was little, we would buy her a small chocolate bunny & an Easter item of clothing…. bunny pyjamas, a jumper with a bunny on it etc.
She hardly ever ate the chocolates but loved her clothing.
And…. some parents go overboard with chocolates…not thinking of the impact it has on their teeth down the track.
Our daughter now has 2 children of her own, & she has followed us by doing the same thing we did for her.
We have never advised her in any way with her children but it makes us (as parents) feel we did something she is comfortable with.
Whenever we did the Easter Egg Hunts, she would give most of the eggs she found to her friends.
That’s what I do with my grandkids. I buy some clothes, maybe Pjs (but my oldest grandkids don’t wear them any more). Easter books and a bunny for my youngest granddaughter. I’ve decided next year I’m buying my older grandkids a small Easter egg and a gift card. They are getting too hard to buy for and it will save me a heap in postage. For my two boys I pay their Ambulance subscription. I’ve been doing this for years, it’s something they would probably overlook if I didn’t. Every year I say it’s a gift that I won’t be offended if you never use lol.
 
During the late '40's well into the '50's, Darrell Lea made the best ever easter eggs, They were filled with a
macaroon filling.
Bloody beautiful & great.
Not made like they were back then.
I bet a few contributors on this forum would remember them.
 

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