In this age of technology, where every click and swipe seems to be monitored, it's no wonder that concerns about privacy are at an all-time high.

A recent social media storm has brought these fears to the forefront for Australian shoppers, with claims circulating that Coles, one of the country's leading supermarket chains, has been secretly tracking customers using 'electronic imprints'.



The claim, which has been shared over 1200 times online, suggested that Coles has been using technology to place a 'red dot' on shoppers as they enter the store, which is then tracked by cameras linked to the store's computer system.

According to the viral post, this dot turns green once the customer has paid for their items, signalling the security gates to open and allow them to leave.


This dystopian scenario has caused quite a stir online, with many customers expressing their disbelief and concern over the alleged privacy invasion.

The shopper who made the original claim even detailed a personal experience where his partner was unable to exit the store through the gates due to this supposed 'electronic signature' system.

However, Coles has been quick to respond to these allegations, issuing a strong denial.



A spokesperson for the supermarket giant clarified that the claims are entirely false.

'We do not use facial recognition technology in our stores. The claims made in this social post are not true,' they stated.

The spokesperson did acknowledge the use of 'overhead sensors' within the self-serve checkout area, which are part of the store's smart gate technology.

This system is in place to enhance store security and reduce theft, and it operates based on motion detection rather than any form of personal 'imprinting'.

'The safety of our team members and customers is our top priority, and we have a range of security measures in place to reduce theft from our stores, including new smart gate technology,' the Coles representative added.

'This technology uses overhead sensors in the checkout area to detect motion from the point of sale to the exit—automatically opening the gates once customers have completed payment for their items.'



The false post on social media has certainly captured the public's attention, sparking debate and discussion about the extent of surveillance in retail environments.

The customer stated in his post that he had received different information from three employees at his local store.

'While shopping, my partner suddenly [needed] to go to the toilet,' he said.

'However, the gates wouldn’t let her out of the store, so, in a panic, she ran around till she found a staff member who unlocked the gate for her.'

'Talking to three different staff members about it, afterwards, we were told that every time we enter the store, an electronic “signature” is imprinted in our heads as a red dot that is recognised on their computer screens. Then, when we’ve paid, the dot turns green, and the gates open for us.'

Many questioned his claims, with one saying: 'I find this very hard to believe. The electronic gates, yes. The dots and “imprints” in the brain that you describe—very far fetched.'

While another added: 'This isn’t true at all!'

'It’s not literally imprinting you with anything. The computer just recognises you and tracks you,' a third suggested.
What are your thoughts on this issue, dear members? Let us know in the comments below.