It's all very well fining them $100 million but who gets the money? Not the poor consumer, and the fine just gets added to operating costs giving the Telco an excuse to raise prices.
I really hope this is a paid advert. Given the history of the Monopoly game at Maccas it certainly isn't something I'd be promoting for free. As far as I know Maccas don't provide any discounts to seniors so unsure why SDC is promoting it.