Local café found an unexpected way to support Ukraine—here’s how!

International diplomacy often plays out in grand halls and high-stakes meetings, but sometimes, the ripple effects reach the most unexpected places.

When a global controversy unfolded on the world stage, a small-town Australian couple found themselves deeply moved—so much so that they decided to take matters into their own hands.

What followed was an unconventional stand, a bold statement, and a commitment to a cause that stretched far beyond their quiet village.


When Ukrainian President Volodymyr Zelensky met with then-US President Donald Trump at the White House, the exchange left a lasting impression on a couple living in rural New South Wales.

Jan Giles and Adrian Sykes, from the small village of Binalong, were shocked by how Zelensky was treated during the meeting.

‘I was disgusted because here’s this man, coming for help and he’s belittled,’ Giles said.


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Binalong café owners take a stand for Ukraine. Image source: ABC Central West/Hamish Cole


‘It’s schoolyard bullying and we don’t accept that anywhere.’

‘You don’t treat anyone like that, let alone a head of state and for it to be on the world stage, [it’s] absolutely unbelievable.’

Determined to show their support for Ukraine, the couple introduced what they called ‘tariffs’ on American-made products at their café.

Before the US government announced a 25 per cent tariff on Australian steel and aluminium, Giles and Sykes had already imposed their own version of a tax on certain US goods, with the funds directed to aid efforts in Ukraine.

‘We call it a tariff because I think it’s the word of the week,’ Sykes said.


A $1 charge was added to Coca-Cola products, while Jim Beam and Cola faced a $2 increase.

Jack Daniels and Jim Beam were removed from the café’s shelves entirely since they were produced and shipped from the United States.

In another symbolic move, the couple decided to display the American flag upside down in their café.

‘It actually symbolises a state of distress,’ Sykes said.

‘I feel that’s how America is going at the moment.’


The initiative followed a community fundraiser organised by Giles and Sykes after they saw the now-infamous White House meeting.

Musicians volunteered their time, and people from across the district attended, including a Ukrainian family who had heard about the event.

‘It was wonderful, they all came in the Ukraine colours and they were just absolutely over the moon,’ Giles said.

Between the tariffs and the fundraiser, more than $2,000 had been donated to the Australian Red Cross Ukraine Crisis Appeal.

To further their impact, the café pledged to match every dollar raised through their campaign.


‘We should be [able to raise] around $800, maybe $1,000 a quarter, and over a period of a year that would equate to maybe $3,000–4,000 a year,’ Sykes said.

He added that their goal was simply to help in any way they could, especially given what Ukraine had endured and the treatment Zelensky received from Trump and then-US Vice President JD Vance.

The couple planned to continue their efforts until they saw a change in Trump’s stance on Ukraine.

‘Binalong is not going to change the world [but] something like this can sometimes catch on a little bit,’ Sykes said.


In a previous story, former US President Donald Trump appeared confused when questioned about the AUKUS deal, a key security pact between Australia, the UK, and the US.

His response raised eyebrows, adding to concerns about his approach to international relations.

Read more about the moment that left many questioning his grasp on global affairs.

Key Takeaways
  • A rural Australian couple, Jan Giles and Adrian Sykes, were outraged by how Ukrainian President Volodymyr Zelensky was treated by then-US President Donald Trump and decided to take action.
  • They imposed ‘tariffs’ on American-made products at their café, adding extra charges to certain items and removing US-branded alcohol, with proceeds going to aid Ukraine.
  • Their efforts followed a community fundraiser that attracted widespread support, including from a Ukrainian family, and helped raise over $2,000 for the Australian Red Cross Ukraine Crisis Appeal.
  • The couple vowed to continue their campaign until Trump’s stance on Ukraine changed, believing small actions could inspire broader awareness.

With their small-town initiative making waves, it raises an interesting question—can grassroots actions like this truly influence global conversations?

Let us know your thoughts in the comments.
 

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Who pays the full costs for all of Zelensky’s travels & accommodation, as he does an awful amount of travelling?
And, he would have his full entourage with him, as do all world leaders?
Wouldn’t that amount of money be better spent on equipment?
Just my thought only……
 
Do you know the meaning of NATO? Do you realise that Zelensky was there to try and get into NATO? Did you know that Ukraine is currently at war with Russia? If Ukraine joined NATO do you understand what that would have meant?? NATO'S POLICY ONE in ALL in...we would all be at war NOW!!
I am in total agreeance Lisa, doesnt that cafe think the billion dollars that we have already given is enough ?America has given 350 billion, someone has to pull the plug and end the war between these two countries. As for sending a peace keeping force over there I hope these two noble people have their hands in the air to volunteer
 
He was basically told to F..K off. Are you a Trump or Putin supporter.? I was alway brought up to treat a guest with respect and make them feel comfortable!. Zelensky went into a room full of vultures, he was begging and he was alone, he is the hero!. I think more Australians should boycott American goods! Trump is showing his true colours, he dosen`t care about America either.
Do you realise that Trump wants the war to end ??
standing with Ukraine means you support the war also !! Idiot
 
He was basically told to F..K off. Are you a Trump or Putin supporter.? I was alway brought up to treat a guest with respect and make them feel comfortable!. Zelensky went into a room full of vultures, he was begging and he was alone, he is the hero!. I think more Australians should boycott American goods! Trump is showing his true colours, he dosen`t care about America either.
Trump only cares about himself. He is a bully. Look how he thinks he is entitled to just grab Greenland and Panama because he wants them and has his eye on Canada as another American state. Is he nuts does he think everyone is just going to roll over and hand these over because he says so. I don't think so.
Good on this cafe for standing up for what is right and the underdog. Big things will come from this and lessons will be learnt.
 
Trump only cares about himself. He is a bully. Look how he thinks he is entitled to just grab Greenland and Panama because he wants them and has his eye on Canada as another American state. Is he nuts does he think everyone is just going to roll over and hand these over because he says so. I don't think so.
Good on this cafe for standing up for what is right and the underdog. Big things will come from this and lessons will be learnt.
 
I think they should just concentrate on making sure their business survives. They are behaving like Zelenski. It's a case of 'know your enemy well before you start a fight' or 'don't start a fight you can't win'. US was Zelenski's greatest contributor since the war started by 3times compared to their immediate neighbours EU. Zelenski's ingratitude infront of rolling cameras, was a show of 'biting the hand that fed you' did not/should not be entertained especially when he was on a visit to the host's Oval office, while demanding more handouts. Zelenski relented and apologised eventually and I hope these shop owners will too, before it's too late.
 
New polls out yesterday show Trump's approval rating soaring and the Democrats are at an all-time low (like NEVER seen before). The American people have spoken and are supporting Trump all the way whilst the Democratic party is imploding... Trump promised to make AMERICA (not Australia) great again. I would like to see some of our Aussie politicians start making some hard stands on gender ideology, government waste, climate change, wokeness, vaccinations, and most importantly freedom.
 
some many responses from Trumplicans here and every one shows their lack of intelligence Australia is not in NATO ans is not compelled to fight for Ukraine except for the fact that we a are decent people who stand with their friends against the enemy, WE stand for what is right but so many responses show they stand for what is wrong
Only because of the region we are in. The truth is Australia cooperates with NATO as a partner, particularly in areas of mutual interest, and has been an "enhanced opportunities partner" since 2014.
 
100% correct he came there for admission to NATO and being currently at war with Russia it means any country in NATO would be at war including AUSTRALIA
Australia 🇦🇺 is not a member of NATO. The stupid politicians who signed Australia up to the UN and WEF etc should be shot at dawn, they have put Australia in the hands of DESPOTS who now tell us what we can and cannot do.
 
Trump only cares about himself. He is a bully. Look how he thinks he is entitled to just grab Greenland and Panama because he wants them and has his eye on Canada as another American state. Is he nuts does he think everyone is just going to roll over and hand these over because he says so. I don't think so.
Good on this cafe for standing up for what is right and the underdog. Big things will come from this and lessons will be learnt.
Funding Ukraine is not spiting Trump, he is attempting to stop WWIII, that Putin wants!
No other country can, or will, give Ukraine the money USA can, but hopefully the money from the cafe will help the people of Ukraine and not continue going only to war efforts that Zelensky continues inciting!
 

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