Woolworths' new Disney collectibles are so CUTE – you'll want to collect them all!
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Nothing makes a grandparent happier than watching their little one's eyes light up as they open a gift.
If a grandchild's birthday is coming up (or you just want to show your love and give them something special on any old day) and you still aren't sure what to get them, worry not because Woolies is here to save the day!
New collectibles honouring the Disney, Pixar, Marvel, and Star Wars franchises will soon be offered at Woolworths as part of a new Disney-themed collection, bringing the magic of Disney to a location near you.
The collectibles are woven patches that can be used multiple times and are called "Fix-ems." They can be ironed onto denim, cotton, and polyester as well as adhered to a variety of surfaces, including metal, glass, plastic, coated cardboard and paper, and metal.
With a total of 36 characters to collect, there will be plenty of decorating to be done. They're the ideal way to brighten up a space or an outfit!
Woolies will give these collectibles away for free with certain in-store purchases. Credit: Ken Leanfore.
"Fans will stick-em, create-em, wear-em and reuse-em in so many creative ways – from personalising jackets and sneakers to lending some flair to bags and bike helmets – the possibilities are endless," said Meagan Sanders, the consumer products vice-president and General Manager for The Walt Disney Company Australia and New Zealand.
The Walt Disney Company wants to recognise how strongly Aussies identify with their favourite Star Wars, Marvel, Pixar, and Disney characters.
In-store, customers can collect 36 Fix-ems with characters from Disney, Marvel, Pixar, and Star Wars, like Minnie and Mickey Mouse, Dory from Finding Nemo, and Darth Vader.
Customers who spend $30 or more at Woolworths stores will be eligible to receive a free Fix-em patch, and certain products may also qualify for bonus patches.
The patches have received certification from the Good Environmental Choice Australia and are made of at least 80% recycled materials. Through a collaboration with Save Our Soles, they can also be recycled in-store at Woolworths, where they will find new use as flooring or mats.
The new Woolworths campaign comes after the huge success of other Disney collectibles like Lion King, Disney+ Ooshies, and Disney Words.
This campaign follows the success of Lion King, Disney+ Ooshies, and Disney Words. Credit: Ken Leanfore.
According to Andrew Hicks, Chief Marketing Officer at Woolworths, nostalgia and creativity are the driving forces behind this partnership.
"We encourage customers, both young and old, to express themselves with some of their favourite Disney characters," he said.
"We're looking forward to seeing all the creative ways customers bring them to life."
What are your thoughts, folks? Are Fix-ems the new Ooshies?
If a grandchild's birthday is coming up (or you just want to show your love and give them something special on any old day) and you still aren't sure what to get them, worry not because Woolies is here to save the day!
New collectibles honouring the Disney, Pixar, Marvel, and Star Wars franchises will soon be offered at Woolworths as part of a new Disney-themed collection, bringing the magic of Disney to a location near you.
The collectibles are woven patches that can be used multiple times and are called "Fix-ems." They can be ironed onto denim, cotton, and polyester as well as adhered to a variety of surfaces, including metal, glass, plastic, coated cardboard and paper, and metal.
With a total of 36 characters to collect, there will be plenty of decorating to be done. They're the ideal way to brighten up a space or an outfit!
Woolies will give these collectibles away for free with certain in-store purchases. Credit: Ken Leanfore.
"Fans will stick-em, create-em, wear-em and reuse-em in so many creative ways – from personalising jackets and sneakers to lending some flair to bags and bike helmets – the possibilities are endless," said Meagan Sanders, the consumer products vice-president and General Manager for The Walt Disney Company Australia and New Zealand.
The Walt Disney Company wants to recognise how strongly Aussies identify with their favourite Star Wars, Marvel, Pixar, and Disney characters.
In-store, customers can collect 36 Fix-ems with characters from Disney, Marvel, Pixar, and Star Wars, like Minnie and Mickey Mouse, Dory from Finding Nemo, and Darth Vader.
Customers who spend $30 or more at Woolworths stores will be eligible to receive a free Fix-em patch, and certain products may also qualify for bonus patches.
The patches have received certification from the Good Environmental Choice Australia and are made of at least 80% recycled materials. Through a collaboration with Save Our Soles, they can also be recycled in-store at Woolworths, where they will find new use as flooring or mats.
The new Woolworths campaign comes after the huge success of other Disney collectibles like Lion King, Disney+ Ooshies, and Disney Words.
This campaign follows the success of Lion King, Disney+ Ooshies, and Disney Words. Credit: Ken Leanfore.
According to Andrew Hicks, Chief Marketing Officer at Woolworths, nostalgia and creativity are the driving forces behind this partnership.
"We encourage customers, both young and old, to express themselves with some of their favourite Disney characters," he said.
"We're looking forward to seeing all the creative ways customers bring them to life."
What are your thoughts, folks? Are Fix-ems the new Ooshies?
