New photo from Woolworths confirms a downturn for one cult beverage
- Replies 5
Just a few months ago, controversial YouTube star Logan Paul's new energy drink, Prime, was flying off shelves and fetching jaw-dropping prices online.
But now, shocking new photos reveal the beverage gathering dust on Woolworths shelves—priced at an all-time low of just $1.80 per bottle.
When Prime launched earlier this year, it immediately became a cult sensation among the younger generation. The ultra-trendy neon cans promised a formula of vitamins, antioxidants, and electrolytes.
But the most notable aspect was the sky-high caffeine content, with some flavours containing a whopping 200 mg per can—more than triple the recommended daily intake.
Logan Paul's legions of young fans, known as 'Logang', became obsessed with getting their hands on the drink.
Teenagers flaunted the cans on social media as the hottest new status symbol. Customers stripped supermarket shelves bare within hours of restocking.
Opportunistic resellers listed empty Prime cans on eBay for $30 or more.
But now, just a few months later, demand has dried up almost completely.
A new photo snapped by a shopper revealed Prime cans piled high and marked down dramatically at Aussie retailers like Woolworths and Coles. From an initial premium price around $4.50, they now cost as little as $1.80.
A social media user shared on the post: ‘The Coles near my house was basically giving it away, it’s on special at the 7-11 too, but nobody is buying it.’
‘When it first came out it was in short supply and Logan’s fans were happily paying $20 to get their hands on a bottle, even though it’s a pretty ordinary sport drink. Now that there’s a steady supply of it it’s proving to really not be very popular,’ another commented.
Previously, a mother from the Central Coast of New South Wales found a chunk of mould at the bottom of a Prime energy drink bottle purchased at Woolworths. This prompted other shoppers to share that their Prime bottles also have the same problem.
The supermarket believed the mould incident to be isolated but is investigating further and have asked the mother to contact their customer service team for a refund. You can read the full story here.
It seems the ‘Logang’ has moved on to the next viral trend, as is often the case with young fans and celebrity merchandise. Add in growing health concerns around the dangerous caffeine levels, and Logan Paul's drink has ended up a short-lived fad after all.
Have you tried this beverage, members? Share your thoughts on it in the comments below!
But now, shocking new photos reveal the beverage gathering dust on Woolworths shelves—priced at an all-time low of just $1.80 per bottle.
When Prime launched earlier this year, it immediately became a cult sensation among the younger generation. The ultra-trendy neon cans promised a formula of vitamins, antioxidants, and electrolytes.
But the most notable aspect was the sky-high caffeine content, with some flavours containing a whopping 200 mg per can—more than triple the recommended daily intake.
Logan Paul launched Prime drink early this year. Credit: @drinkprime/Instagram
Logan Paul's legions of young fans, known as 'Logang', became obsessed with getting their hands on the drink.
Teenagers flaunted the cans on social media as the hottest new status symbol. Customers stripped supermarket shelves bare within hours of restocking.
Opportunistic resellers listed empty Prime cans on eBay for $30 or more.
But now, just a few months later, demand has dried up almost completely.
A new photo snapped by a shopper revealed Prime cans piled high and marked down dramatically at Aussie retailers like Woolworths and Coles. From an initial premium price around $4.50, they now cost as little as $1.80.
A customer took a picture of the Prime beverage which was marked down at Woolworths. Credit: Reddit
A social media user shared on the post: ‘The Coles near my house was basically giving it away, it’s on special at the 7-11 too, but nobody is buying it.’
‘When it first came out it was in short supply and Logan’s fans were happily paying $20 to get their hands on a bottle, even though it’s a pretty ordinary sport drink. Now that there’s a steady supply of it it’s proving to really not be very popular,’ another commented.
Previously, a mother from the Central Coast of New South Wales found a chunk of mould at the bottom of a Prime energy drink bottle purchased at Woolworths. This prompted other shoppers to share that their Prime bottles also have the same problem.
The supermarket believed the mould incident to be isolated but is investigating further and have asked the mother to contact their customer service team for a refund. You can read the full story here.
It seems the ‘Logang’ has moved on to the next viral trend, as is often the case with young fans and celebrity merchandise. Add in growing health concerns around the dangerous caffeine levels, and Logan Paul's drink has ended up a short-lived fad after all.
Have you tried this beverage, members? Share your thoughts on it in the comments below!
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