Kmart Australia's 2024 Christmas range blunder angers shoppers—find out why!
- Replies 0
As the festive season approaches, retailers decry their aisles with boughs of holly and all manner of Christmas cheer.
Kmart Australia, a well-loved destination for bargain hunters, has recently unveiled its 2024 Christmas range, much to the excitement of early holiday shoppers.
The collection boasts an array of adorable homewares, décor, toys, tableware, and other Christmas essentials designed to bring the season's spirit into every corner of the home.
Some customers have responded to the launch less than jolly, pointing out a major flaw that has left them scratching their heads.
The bone of contention? Christmas jumpers. Yes, you read that right.
Amidst the sweltering heat of an Aussie December, Kmart has decided to include winter woollies in its festive lineup.
Natasha Tufenkjian, known to her online followers as Too Tushi, was initially dazzled by the colourful Christmas attire and shared her excitement in a video.
But the comments section quickly became a hotbed of bewilderment and disappointment.
'I never understand why they release Christmas jumpers in Australia. Christmas is one of the hottest times of the year. No one is wearing a Christmas jumper,' lamented one shopper.
Another echoed the sentiment, questioning, 'Did Kmart miss the memo that it's summer at Christmas?'
The confusion is understandable; our friends in the Northern Hemisphere are wrapping up in layers, so we're more likely to don shorts and flip-flops than anything knitted.
A third shopper expressed a wish for 'cuter summer Christmas clothes like summer dresses,'
Another pleaded, ‘I love Christmas, but from 1 November. Let Halloween shine first.’
The retailer has also included a selection of men's and women's vests and Christmas pyjamas starting at $18, which might suit the season's temperatures.
The range does offer other top Christmas buys that might be more in line with the Australian summer.
These include a Mini Gingerbread Man Waffle Maker ($15), perfect for a festive breakfast, a $8 Christmas Pudding Basket for all your sweet treats, and $16 4 Two-Tone Coupe Glasses ($16) to toast to the season.
And for those looking to add a festive touch to their home, the non-stick Gingerbread Man Waffle Maker is set to be the latest must-have mini appliance, while the Ho Ho Ho Bath Mat ($10) with tassel detail can bring a splash of Christmas to your bathroom.
When hosting holiday gatherings, the elegant 12 Days of Christmas Serving Plate Set ($20) might be the showstopper you need to impress your guests.
Have you encountered any seasonal items that don't make sense for our Aussie Christmas? Share your experiences in the comments below.
Kmart Australia, a well-loved destination for bargain hunters, has recently unveiled its 2024 Christmas range, much to the excitement of early holiday shoppers.
The collection boasts an array of adorable homewares, décor, toys, tableware, and other Christmas essentials designed to bring the season's spirit into every corner of the home.
Some customers have responded to the launch less than jolly, pointing out a major flaw that has left them scratching their heads.
The bone of contention? Christmas jumpers. Yes, you read that right.
The 2024 Christmas range was launched by Kmart Australia, sparking controversy over Christmas jumpers. Credit: Kmart
Amidst the sweltering heat of an Aussie December, Kmart has decided to include winter woollies in its festive lineup.
Natasha Tufenkjian, known to her online followers as Too Tushi, was initially dazzled by the colourful Christmas attire and shared her excitement in a video.
But the comments section quickly became a hotbed of bewilderment and disappointment.
'I never understand why they release Christmas jumpers in Australia. Christmas is one of the hottest times of the year. No one is wearing a Christmas jumper,' lamented one shopper.
Another echoed the sentiment, questioning, 'Did Kmart miss the memo that it's summer at Christmas?'
The confusion is understandable; our friends in the Northern Hemisphere are wrapping up in layers, so we're more likely to don shorts and flip-flops than anything knitted.
A third shopper expressed a wish for 'cuter summer Christmas clothes like summer dresses,'
Another pleaded, ‘I love Christmas, but from 1 November. Let Halloween shine first.’
The retailer has also included a selection of men's and women's vests and Christmas pyjamas starting at $18, which might suit the season's temperatures.
The range does offer other top Christmas buys that might be more in line with the Australian summer.
These include a Mini Gingerbread Man Waffle Maker ($15), perfect for a festive breakfast, a $8 Christmas Pudding Basket for all your sweet treats, and $16 4 Two-Tone Coupe Glasses ($16) to toast to the season.
And for those looking to add a festive touch to their home, the non-stick Gingerbread Man Waffle Maker is set to be the latest must-have mini appliance, while the Ho Ho Ho Bath Mat ($10) with tassel detail can bring a splash of Christmas to your bathroom.
When hosting holiday gatherings, the elegant 12 Days of Christmas Serving Plate Set ($20) might be the showstopper you need to impress your guests.
