It’s called paying it forward. And he asked permission first. You can always say no. Also, I don’t believe it was filmed. And, you never know, it may be for someone who is really struggling.
I had the same thing happen. Ordered some lipsticks and eyebrow pencils they came in large boxes. One box had 1 lipstick it. I pay for onepass free delivery but it makes me not want to order online again